"Delightful Peruvian dishes mixed with traditional restaurant dishes"
- Business Plan -
Overview
Ceviche91 is a Gastrobar located at the Riffort Village, where you have a great time with family and friends and enjoy their delightful Peruvian dishes mixed with traditional restaurant dishes.
The restaurant offers fresh Ceviche, which is a seafood dish made up of fresh, cubed raw fish or shellfish marinated or 'cooked' in a large amount of citrus juice.
The Goal
To introduce the Curacao market to this new and amazing Gastrobar Brand. Build the awareness of tapas in a Peruvian way. Ceviche91 wanted to open their doors in the most concentrated area for tourists.
The Strategy
Tea is a popular drink here on the island and most importantly the organic flavors that most of us all have in our garden. We all grew up knowing that these teas are the savior to everyone, but the bottleneck was that it was impossible to drink your tea everywhere, because of the production process.
So with Simia creating the possibility to have these teas available in tea bags, we used it to build the business plan around making people’s life easier. It is easily accessible everywhere and since it’s not a luxury product, it’s easier to scale into bigger markets.
In addition to solving this amazing problem, Simia could grow into new markets easily. Up to that point, all the current revenue streams were people/businesses that at first were skeptical about the product, but as soon as they started selling the tea boxes, their demand grew exponentially in a short period of time.
Last but not least, who doesn’t want to have a locally produced treasure that is completely organic, without any preservatives in their home/office/hotel to enjoy!?
